What we’re reading: Total Rewards marketplace, official tries to block UA-Air Canada venture, 787 enters final phase of flight testing

by Stephanus Surjaputra on June 29, 2011

Caesars reaches beyond casino walls to bring in customers

Caesars Entertainment is partnering with retail giants to attract those shoppers who don’t put Las Vegas or gambling first.

Caesars Entertainment’s Total Rewards Marketplace, introduced last month, allows shoppers at more than 350 online retailers to earn rewards points that can be redeemed for free hotel rooms, meals, shows and many other casino perks typically reserved for big gamblers.

Consumers would earn their Caesars points when they enter the website of a participating retailer through a Total Rewards portal.

Canadian official tries to block United-Air Canada venture

Canada’s commissioner of competition is trying to prohibit a joint venture between Air Canada and United Continental Holdings.

Star Alliance partners Air Canada and United already have laid the groundwork for a revenue-sharing joint venture for transborder flights. The airlines have antitrust immunity and were scheduled to launch the joint venture this year.

Melanie Aitken, Canada’s commissioner of competition, said the joint venture would enable Air Canada and United to “monopolize 10 important Canada-U.S. routes.” She considers the joint venture to effectively be a merger between United Continental and Air Canada.

Boeing: 787 enters ‘final phase of flight testing’

Boeing said that the Dreamliner has started “function and reliability testing and ETOPS demonstrations on the 787.”

VP and GM-787 Program Scott Fancher said, “The team has created a solid plan for accomplishing the hours and test points required for F&R and ETOPS testing in support of delivery to our customer ANA in the August to September time period.”

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