Watchdog: Virgin seat ads were misleading

by Christopher Elliott on March 19, 2008

The UK’s advertising watchdog has upheld four complaints about claims made by Virgin Atlantic in press and magazine promotions for premium economy class, according to the BBC. Beneath a headline “Up to 45% off Premium Economy” and a picture of a Premium Economy seat was the slogan: “Bigger seats. More legroom. Separate cabin.” The Advertising Standards Authority (ASA) said people may have been misled into thinking all its premium economy cabins had new, larger leather seats. In fact, Virgin had a disclaimer that the seats were available on 58 percent of its London Heathrow flights at the time. In a statement, the ASA said it had told Virgin to consult the Committee of Advertising Practice when devising future ads and has told the carrier to remove claims of a separate cabin, according to the Times online.

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