Virgin Atlantic halts all-premium plan

by Jon Surmacz on March 5, 2008

Sir Richard Branson has reversed course on a plan to launch an all-premium-class carrier, citing changes in the market and concerns over the Open Skies deal between the United States and European Union. “At present, all-business-class airlines are losing their shirts — literally,” said Branson, according to Aviation.com. “A huge amount of value has been lost” recently by all-premium-class airlines’ shareholders. “It’s not easy to make money out of all-business-class carriers,” added Branson. “What we believe is that it’s better to have cargo, economy and premium economy passengers along with business-class passengers. We will wait and see what happens to all-business-class (airlines) with interest.”

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