“Unbundled” cruise dining — a blessing or a curse?

by Janice Hough on January 6, 2012


I’ve been cruising since ships looked like ships — before they had water slides, rock climbing walls and zip lines. All the changes haven’t been to the ship superstructure’s bells and whistles and activities.

When cruising took off, one of the biggest selling points was, “Everything’s included.” Now, except for the most deluxe lines (and even the top lines charge for premium wines and spa treatments), that’s not really true anymore, if it ever was. Liquor, sodas, tips, shore excursions and so on are (and were) always extra.

But “free food,” and plenty of it around the clock was always a big attraction of cruising. Now, while there is little chance of starving onboard, the midnight buffets and many other food extravaganzas are largely gone.

From a health perspective, in an increasingly overweight society, this may not be such a bad idea. But in their place, the mainstream cruise lines are trying to tempt passengers with food that is anything but free.

It started with the high-end specialty restaurants. Cruisers began by paying a token amount (about $10) to dine in NCL’s “Le Bistro”, which was to cover an additional tip. Now, the per-person fee at most of these premium restaurants is in the $25 to $40 range.

Beyond the premium restaurants, which are admittedly a nice treat (sometimes I recommend “foodie” clients try them for a special occasion) it seems as if surcharges for food are the biggest new trend in cruising.

On a recent Royal Caribbean cruise, where the basic food was pretty darn good, especially on a ship with over 3,000 people, it might have been possible to pay a surcharge at every meal.

Entering the dining room for breakfast? A sign and machine right by the door suggested passengers try “Fresh squeezed orange juice” for $3.95.

Thinking about lunch? “Johnny Rockets” on board had only a $4.95 per person cover charge. This included sandwiches and fries, but milkshakes and sodas were extra.

Having a snack on the promenade? The free sandwiches, cookies and pizza were right next to the “Ben & Jerry” ice cream stand with flavors and prices similar to what you would find on land. (In the buffet area, there were still self-serve free soft ice cream and yogurt dispensers.)

And, at dinner, a little card on the table every night offered a “premium” filet mignon for a $14.95 supplement.

Room service was still free, except for a surcharge of $3.95 between midnight and 6 a.m. (Although on the breakfast menu, there was the suggestion that you could start your day with a mimosa or Bloody Mary at “current bar prices.”)

Royal Caribbean is not the only cruise line by a long shot with these new ways to spend money on meals. Carnival and NCL also have surcharge entries in the main dining room. Princess even has an alternative dining room where there is an additional $9 lobster surcharge on top of the first $25 fee.

While this is changing constantly, my sense is with the mainstream cruise lines (not super-deluxe cruise lines) the newer the ship, the more additional restaurants and stands with food surcharges.

Personally, I have mixed feelings about this development. I know cruise lines need to make a profit, especially in an age where prices are continually discounted. And for a special occasion, or just to turn an ordinary evening into a special occasion, some of the premium restaurants can be memorable.

On the other hand, one attraction of cruising is the idea of relaxing, being pampered and not thinking about money at all. It’s a nice change from most land-based vacations not to have to make the decisions based on money. “Should we have a nice meal or save money with something casual?” or, “Do I really want steak, or should I economize with pasta?” and “Is it worth a few more dollars for dessert?”

On the super-deluxe lines, Crystal, Regent Seven Seas, Seabourn and Silversea, there still aren’t such decisions; none of their restaurants have food surcharges. But while those lines can be good value, they are out of the price range for many cruisers.

So what do you think, Consumer Traveler readers? Do you like the additional choices, even if they add real money to your final bill? Or, would you rather see the mainstream lines raise fares and include more options? Or, what about an idea I’ve had of a middle ground — your fare included a set amount of “dining dollars,” that might be used for perhaps one premium specialty dinner or a number of smaller indulgences?

Would love to hear your thoughts and ideas in comments.

Photo: Royal Caribbean

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  • Jsiess1

    You don’t have to go to the luxury lines to avoid surcharges. Oceania, which I think of as one step above Princess/NCL/etc., has two or more restaurants (depending on the ship) that you can enjoy for no extra charge. And there’s very little else that costs (spa and liquor and tips are the only ones I remember.
    As to extra charges, I don’t drink and don’t particularly want to underwrite drinks for others. Also, wouldn’t liquor included encourage people to drink too much and become obnoxious?

  • Anonymous

    Good article!

    Cruises lines are neglecting their unique selling proposition.  Get on board, be carefree, only spend on alcohol, gambling and shopping, and enjoy a vacation while traveling from place to place.

    Now, the reality will set in.  You get aboard a cruise ship, not as safe transport as an airliner, and then must pay for meals while you go from same-old island to same-old island.  Palm trees are palm trees, and duty-free shops are the same all over. 

    Why cruise anymore?  Fly to an island, check in to a well-rated all-inclusive resort, and avoid all the nuisance charges the cruise lines are imposing.  The prices now must add taxes, security charges, port charges, excursions, meal upgrades, drinks, ice cream, and the tips to everyone who ever served you something.

    Forget it. 

  • Anonymous

    Good article!

    Cruises lines are neglecting their unique selling proposition.  Get on board, be carefree, only spend on alcohol, gambling and shopping, and enjoy a vacation while traveling from place to place.

    Now, the reality will set in.  You get aboard a cruise ship, not as safe transport as an airliner, and then must pay for meals while you go from same-old island to same-old island.  Palm trees are palm trees, and duty-free shops are the same all over. 

    Why cruise anymore?  Fly to an island, check in to a well-rated all-inclusive resort, and avoid all the nuisance charges the cruise lines are imposing.  The prices now must add taxes, security charges, port charges, excursions, meal upgrades, drinks, ice cream, and the tips to everyone who ever served you something.

    Forget it. 

  • AirlineEmployee

    I voted I don’t mind them, but I do.   I’m okay with nicer restaurants and a special meal (did it one evening on Holland America – Oosterdam) and it was an excellent dinner from soup to dessert, including a nice quiet setting.  However, do shiplines really have to charge extra for Ben & Jerry’s ice cream, lobster surcharge, etc ?  Why are we subsidizing Ben & Jerry’s or Johnny Rockets ?……Keep your establishments on land instead of greedily trying to get more !!  Rip-off.

  • J Langdale

    Why are passengers subsidizing land-based restaurants – Ben & Jerry’s, Johnny Rocket, etc.  Rip-off !

  • Anonymous

    I don’t cruise, but it got me thinking about “land-based” vacations and food.

    One of the first things my husband and I do when going to a big city is look up “cheap eats” for most of our day-to-day eating.  So on a recent trip to San Francisco, we found great places for huge steamed dumplings, ate at the Fisherman’s Wharf Food stands instead of the restaurants, and had an insanely good breakfast at Red’s Java House one morning (an easy destination on public transport).  We only splurged one evening at a great sushi bar.

    So basically we used Yelp and other Internet sources to help us map out where we could find good – even healthy – food at reasonable prices.

    So I’m thinking if this is becoming the norm, then you know someone will build a website to guide people through their choices.

  • Anonymous

    It is too bad that the cruise lines are making a once enjoyable experience anything but.  I no longer sell cruises and we no longer wish to take one.  Too many other enjoyable trips to be had for much less money and restrictions on what we can take to make the trip pleasureable.

  • Biomedbob

    We are booked to take our 76th (and probably our last) cruise in March on one of the maga-ships just to say we did.

    We are very tired of the sameness of the destinations, on board activities (bingo, port talks, dance classes) and especially the restrictive liquor policies.

    We’ll be investigating land-based destinations.

  • Anonymous

    Ben & Jerry’s and Johnny Rockets aren’t the ones ripping you off. They’ve been ASKED to come aboard so that the cruise lines can make more money from passengers, especially those traveling with kids.

  • Louise

    The best cruise I have taken was on Regent.It was so relaxing to not have to constantly signing for everything you do on board.  Their included shore excursions were wonderful.  When we compared the total cost compared with othere cruises we have taken, the costs were very close after adding in the all the extra charges on the other line.  I would not consider a Royal Caribbean cruise after reading about their extra charges.

  • Louise

    Liquor was included on Regent – never saw anyone over-indulging.

  • Anonymous

    Not to mention arriving at a port where 6 other ships are in with a least 3,000 per ship, it is less than enjoyable.  If I want this I will go to NYC.  Our last three trips have been US driving trips and much nicer, less expensive and no dress up clothes to haul.

  • Tony A.

    Same here. Don’t care to sell cruises (but may make an exemption on River Cruises). It’s become a race to the bottom and soon it will be riddled with even more hidden fees and extra charges. We don’t care to take one either. Have heard too many horror stories, especially about the kind of people you don’t really like to meet.

  • Anonymous

    If this unbundling has helped to keep ticket prices down (which I believe it has, based on prices I’ve paid over the past decade), then I find the surcharges less objectionable (and wholly avoidable, by dining in the regular dining venues).  Airlines have claimed the same consumer “benefit” about their baggage fees, but I’ve found them to be far less avoidable.

  • Anonymous

    If this unbundling has helped to keep ticket prices down (which I believe it has, based on prices I’ve paid over the past decade), then I find the surcharges less objectionable (and wholly avoidable, by dining in the regular dining venues).  Airlines have claimed the same consumer “benefit” about their baggage fees, but I’ve found them to be far less avoidable.

  • Anonymous

    If this unbundling has helped to keep ticket prices down (which I believe it has, based on prices I’ve paid over the past decade), then I find the surcharges less objectionable (and wholly avoidable, by dining in the regular dining venues).  Airlines have claimed the same consumer “benefit” about their baggage fees, but I’ve found them to be far less avoidable.

  • Anonymous

    If this unbundling has helped to keep ticket prices down (which I believe it has, based on prices I’ve paid over the past decade), then I find the surcharges less objectionable (and wholly avoidable, by dining in the regular dining venues).  Airlines have claimed the same consumer “benefit” about their baggage fees, but I’ve found them to be far less avoidable.

  • Anonymous

    Yes, but the cruiseline is the middle-man using those establishments to rake more passengers over the coals.  Of course the cruiseline gets a cut – everyone’s happy except the dopey slob that regrets BUYING something he should be getting for free and can get for free at another venue on the ship.   Some people have to “decide” whether or not they want or need something.   Others can deduct that “money is no object” – not everyone, ever traveler is fortunate enough to be in that category.

  • Anonymous

    What will you do when the dining room isn’t an option?  That is rumored to be coming down the pike.  You will be paying for the room and transportation and everything will be ‘extra’.  They are focusing on the bottom feeders just like the airlines have done. 

  • Anonymous

    I don’t mind the concept of “value added” services being offered on cruises – for now.  For the most part, what they’re offering are actual upgrades over what had been offered in the past, such as a deluxe dining room or a “premium” product like Ben & Jerry’s, but the “free” alternative is still available, and is pretty much what it always has been.  The constant advertising to buy up (upgrade to lobster for ONLY $9.99!!!) is somewhat annoying, but at the end of the day, you do have the ability to “JUST SAY NO” and eat in the main dining room or the buffet for free.  And there’s no rule that says you HAVE to buy a cruise line-sponsored shore excursion.  You can buy one at the port from a local supplier for less, or heck, engage in “free” activities like just walking around the port town, laying out on the beach, sleeping at the ship’s pool, etc. 

    My opinion will change if the cruise lines do away with the free main dining rooms and buffets altogether, as has been rumored.  At that point, the entire point of cruising has been defeated. 

  • http://www.facebook.com/profile.php?id=576001031 Jeff Linder

    I’m in the same mindset.  As long as all of the basic features are available inclusive that have been traditionally offered (this is NOT the same as what the airlines have done), I have no problem with the ships offering additional options for a price.  If I don’t think the price is fair, I won’t buy it.  But the first time a cruise line goes a la carte in the MDR I am out of there.

  • tazzert

    you have to include everything for everyone, i do not like that extra bill at the end. its become big coversation piece “all those extra charges” at the dining table

  • Beth

    We have been on 48 mid level cruises, starting in the 70′s, Have seen a lot of changes. Now, too many passengers BUT the prices are much cheaper now, so they have to come out with all the add on’s.We do pay for the smaller dining rooms and better food. (no kids usually) Wish we could afford Crystal, SilverSeas, & Seabourn. Did Windstar a few years ago in Europe for a week, enjoyed it.

    But

  • Irene Harner

    Our first cruise was for our 25th anniversary and our latest one was in October celebrating our 60th–many, many changes in the years. More people, bigger ships, more reasonable fares. Very surprised that the quality of food is lower now than early years–probably because of massive number of meals prepared several times a day.
    To celebrate, we did try on a recent trip one of the specialty restaurants. The service was terrible, we had to keep finding the maitre’ de to find our waiter when needed. We won’t do it again.
    Love to cruise even if I don’t get off the ship. I get to live for a few days like my husband lives every day.
     

  • Puzzled

    Personally, I find that the increasing commercialization of cruising erodes the relaxation factor that is a huge aspect of our decision to cruise. When the table tops are covered with efforts to upsell your orange juice, etc., it diminishes the overall enjoyment of the cruise. 

    This doesn’t appear on most of the better cruise lines but considering that it used to be rare, it’s disappointing to me to see it spreading like wildfire.

    For those who cite airline baggage fees as rationale for cruise line surcharges, all I can say is that most of us wouldn’t consider airlines to offer a model of customer satisfaction and financial stability. 

  • kaytee

    I used to love cruising but distinctly don’t like megaships and the constant attempted upsell.  My husband and I used to cruise every 2-3 years but not anymore.   Having to say “No, thank you.”  all day long is not pleasant.  Nor is “experiencing” Mykonos with 10,000 other cruise ship passengers.  No, thank you.  (Again)

  • kaytee

    I used to love cruising but distinctly don’t like megaships and the constant attempted upsell.  My husband and I used to cruise every 2-3 years but not anymore.   Having to say “No, thank you.”  all day long is not pleasant.  Nor is “experiencing” Mykonos with 10,000 other cruise ship passengers.  No, thank you.  (Again)

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