TSA cupcake kerfluffle and unintended (good) consequences

by Charlie Leocha on January 3, 2012

What at first glance seemed to be merely another TSA mindless grab of cupcake frosting ended up having a silver lining.

The TSA confiscation of “gel-like” frosting on a packaged Wicked Good cupcake created an unexpected surge in orders for a small Massachusetts company that came up with a novel way to conserve its cupcakes without freezing them.

The story starts out with TSA inspectors confounded at finding a cupcake in a jar. Somehow they decided that the cupcake was a dangerous explosive.

The agent who first found my dangerously delectable snack consulted [REDACTED] about it just barely within my earshot. He responded hesitantly at first, saying that he was “not sure”–and “with the holidays coming, it’s getting harder and harder.” When he finally decided my treat was a no-go, I asked to speak with him directly, and he asserted that the frosting on this red velvet cupcake is “gel-like” enough to constitute a liquid, in part because it “conforms to its container.” Also: it “should have been in a zip-lock.”

The surprising result was a rush of orders for the confiscated cupcakes felt in Cohasset, Massachusetts at Wicked Good Cupcakes.


They say no press is bad press, and the old adage certainly seems to be true for Wicked Good Cupcakes in Cohasset. Following the TSA’s confiscation of a Wicked Good “National Velvet” cupcake “to go,” business has been booming at the local bakery.

Orders have flooded in from all over the country, according to manager Brian Vilagie.

“The progression has been absolutely insane,” Vilagie said in a phone interview. The bakery, which opened in October, has done ten times more business in the past three days than they have over the past three months, the manager said.

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  • http://twitter.com/LeslynK Leslyn Kantner

    My motto: something good can be found in everything bad!

  • Jpiwaron

    I hope the traveller opened the container and ate it right then and there.

  • Frank

    Just this past trip.  I watched a TSA agent pull out of somone’s bag, a SNOW GLOBE.  Yep, it has “liquid” in it and the agent advised the passenger to go check her bag.  I said to the passenger next to me, is it worth it now to check  your bag for 25 bucks.  Should of used, UPS.

  • http://twitter.com/letkevin Kevin Letourneau

    Code Red Velvet: Cupcakes of Mass Destruction!!! Terror Cupcake Theme Song/Video: http://youtu.be/iebqnpUFwQA

  • Rodjarrell

    Every time I hear of some TSA agent making a stupid decision, adversely affecting a US citizen, it say again that Osama has won and we have lost.

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