The era of “free” in-flight entertainment is over on JetBlue.
On flights longer that two hours, the low-cost carrier plans to begin offering from six major film studios: Disney, FOX, NBC Universal, Paramount Pictures, Sony Pictures and Warner Bros. Cost: $5.
Brett Muney, the airline’s general manager of product development, says the debut will provide passengers with “the best possible movie content each month, making their trip as enjoyable as their destination.”
Ahem. The best movie content?
Here’s what’s on this month:
College Road Trip
Dr. Seuss’ Horton Hears A Who
Vantage Point
The Other Boleyn Girl
Fool’s Gold
10,000 B.C.
No offense, but these aren’t exactly blockbusters. And they are second-run films, at best.
Far from the stars-in-the-sky promise JetBlue is making, this appears to be a “me-too” to cash in on passengers. Which is something the network carriers have been trying to do for a long time — and something JetBlue, to its credit, has resisted.
Until now.
