I’m no economist, but it seems to me that with the price of crude oil approaching $50 a barrel, this might be a good time for airlines and cruise lines to hedge their fuel purchases.
Not that anyone is paying attention to anything I’m saying. In an internal memo from US Airways to its employees, the airline admits it ended its hedging program a few months ago.
But hedging works. Southwest Airlines used it to remain profitable during the lean years following 9/11. Some of the cruise lines hedged their fuel, too, allowing them to make mad money when their competitors added fuel surcharges to their sailings.
So why aren’t more airlines hedging?
Because, simply put, it’s not in the nature of airline managers to think about the future. They would rather wait to see if the price of fuel goes below $40 — and even then, there’s no guarantee they’d buy contracts for fuel purchases.
If the travel industry doesn’t lock in a favorable price for fuel now, it deserves what comes next. And passengers shouldn’t be expected to pay for management’s mistakes.


