Italian minister of tourism furious with new Apple app about Italy

by Charlie Leocha on September 30, 2010


The Italian minister of tourism, known for her hot legs and short skirts more than for her political prowess, has come out swinging at Apple for including a light-hearted app about Italy for download. Italy was touted as being the land “Pizza, Mafia, Pasta and Scooters.” And, what’s wrong with that?

I’m really not sure why Italy’s minister of tourism got into the middle of this kerfuffle, but her photos are certainly showing up in European papers and magazines and her profile has risen with her strident comments.

Other countries were mentioned such as Germany that is summed up with “beer, discipline and autobahns” and the China that is noted to be overpopulated, kung fu crazed, Great Walled and focused on tea. Britain is characterized by “tea, weird sense of humor, football hooligans and rain.” I guess every country could sue. But only Italy has threatened to do so.

Michela Vittoria Brambilla the minister of tourism said that the app was “an affront to Italians’ dignity.” Hummm. The uproar has certainly helped with sales of the What Country app, but I don’t think many will be using the app much. It is fairly lame. Yes, I downloaded it to see if there was any justification for the minister’s ire. I saw none and I lived there for 12 years.

Michela Vittoria Brambilla, described the app as “offensive and unacceptable”, and has threatened legal action against its developers, Apalon of Belarus.

She said: “Italy is a beacon in the world for its history, culture and style. I cannot allow our country to be discredited by having it represented by a criminal organization.”

“For this reason I have asked Apple to withdraw the application from sale on its online site and asked the state attorney’s office to take legal action against those responsible for it.”

And how is the United States summed up on this lightweight app? It registers as “melting pot, hamburger and the American dream.” Nothing to sue about in that misguided description.

I give the app one star.

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  • Karen C.

    I think you need to go interview her personally and get to the bottom of this!

  • http://www.tripso.com/author/leocha Charlie Leocha

    You’ve got to love the dignity, errr, fashion, she brings to the office.

  • Aglaia761

    Do we really need to see her address and phone number ladies and gentlemen?

  • Elisa

    How long is it that it is forbidden to have a politician who’ s also (incidentally) a very successful business woman – if you’ll ever eat smoked salmon in Italy, most likely you’ll be eating her products – being also feminine and attractive? Is that really the issue here, or the issue being of a country defined by its crime rate?
    Mafia is one part of Italy; I wouldn’t say it symbolize the country. I’m sure that if the US were defined as the “Hitler’s of Native Americans”, US citizens wouldn’t feel very symbolized by that. Especially considering that Italy has just a few things more a little more significant, like 80% of all monuments recognized by UNESCO, for example. While I don’t like the current Italian government very much, I’m not going to accept being labelled a mafioso just because I’m Italian, thank you very much.

  • Rayjay1229

    Getting a visa for Italy is  ridiculous.A three month wait for an interview in Bangkok.The staff in Miami consulate were very arrogant.

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