Is United’s Economy Plus getting too popular?

by Janice Hough on March 13, 2009

While many so-called airline enhancements and perks are overrated, United’s Economy Plus really is a significant improvement. And a strong motivation to fly the airline enough to reach Premier status, which allows free access to the section.

The idea is simple, the seats are the same, but there’s more legroom. As a 5’3″ traveler, it makes a huge difference to me, especially when the person in front reclines their seat. For taller travelers, it can make the difference between a moderately comfortable flight, and a miserable one.

At first, United would hold Economy Plus seats until the day of departure before filling them with non-Premier fliers. And gate agents tried to keep seats empty if there were seats available in back. But then United started “selling” the extra legroom at check-in, and eventually, to clients online anytime after booking.

This is a good thing for non-Premiers. They can pay more, a varied amount, but usually under $100, and enjoy the extra space. Or for an annual fee of $349, they get Economy Plus access for a year.

But for Premiers, not only is there less likelihood of an empty seat next to them on the plane, it’s getting harder and harder just to get the Economy Plus seat.

Admittedly this is an unscientific survey. But these days we are booking Premier members on United as much as two or three months in advance, and there are no Economy Plus seats on some routes, except in the middle.

Granted, we can and do check back, and Premier members can also ask at the airport if such seats have become available, but it’s frustrating, especially for travelers who have come to expect the extra legroom, and find themselves assigned seats in the back.

And for Premier members who book within a week or two of depature, it’s actually more likely than not that seats in the back are all that’s available.

It’s not so bad for United’s highest status fliers – Executive Premiers, 1Ks, and Global Services – because they have access to the exit row, which United doesn’t usually sell. Yet.

The problem seems especially bad in the long haul cross-country markets, perhaps because travelers are more willing to pay for comfort on a five hour plus flight. Especially as corporations are cutting back on business class travel.

And things will likely get worse, as United is trying to make “upgrading” to Economy Plus at the time of booking for a fee easier and easier. Including being able to have SABRE travel agents sell the seat with an add-on charge.

How about you, Tripso readers? Are those of you who are Premiers having the same problem? And are you having any luck getting the better seats at the airport?

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  • Frank

    The idea is simple, the seats are the same, but there’s more legroom. As a 5′3″ traveler, it makes a huge difference to me, especially when the person in front reclines their seat.
    ===================================================

    Laughing………………do your feet even touch the floor?

  • Bill

    I had never even heard of economy plus until Feb 1, and I was put on it at no charge by a thougtful woman at the check in desk. I paid for it on the way back because it made the difference between a tolerable trip and an intolerable one.

  • Lewis Lipps

    Nah, I’m going to give United’s new marketing scheme two thumbs down. Such schemes lead only to one conclusion: airlines need to be re-regulated by an administrative agency accountable to Congress and its constituencies. Full re-regulation of the airlines by a body fully accountable to the traveling public will guarantee cheap fares, and excellent service. Unless you enjoy paying inflated fares and enduring the bullying that has replaced service, write your senators and representatives. Demand the airlines be fully re-regulated. The sooner the better.

  • Scott

    I’m not one who will argue against regulation as the industry needs it.

    But Lewis, WHO exactly is going to pay for your fantasy world? “Full re-regulation of the airlines by a body fully accountable to the traveling public will guarantee cheap fares, and excellent service.” So….you expect taxpayers to subsidize your flying experience? The only thing that will guarantee “excellent service” is treating employees like human beings, not like replaceable parts. One thing that is necessary is a decent wage. Or perhaps you like the the current legacy model of browbeating employees, “You vill give good ser-vice,….OR ELSE!”

    And inflated fares? Airline fares are currently LOWER in real dollars than they were during the regulation era in 1980. Regulation would provide a more stable industry, not subsidize your fantasy flight!

  • Lewis Lipps

    Scott, you and I are definitely on the same page. Why would taxpayers balk at subsidizing others’ flying experiences? The didn’t balk at subsidizing Bear Stearns, AIG, or any other financial entity, over a much larger amount. So they will never balk about having to subsidize anything, but I don’t want to digress. Decent wages are part of re-regulation. Employees are far more valuable to any company than its stockholders. Re-regulation will go a long way towards solving all the ills afflicting the airline industry. Of course there’s going to be chaos if someone (even an atificial someone) runs around with the delusion that “they can do whatever they want”, a delusion that is a large part of deregulated airlines business models. And yes, regulation will provide a more stable industry. We sure need it.

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