If airlines sold paint

by Charlie Leocha on April 7, 2010


This humorous look at airline ticket pricing is an oldie but goodie. I’m resurrecting it from the old days because it fits the theme these days, especially with Spirit Airlines’ announcement that they will start charging for carry-on bags.

I referred to this story when discussing airline ticket pricing with the Senate Commerce Committee staff. It definitely applies today with more and more fees involves as well as this other foolishness.

I’m not sure where this parody first appeared. I’d love to credit the genius that wrote it and request official permission to run it. My apologies to the unknown author, whoever and wherever he or she may be.

Customer: Hi. How much is your paint?

Clerk: Well sir, that depends on a lot of things.

Customer: Can’t you give me an approximate price?

Clerk: Our lowest price is our introductory special at $12 a gallon. After that we have dozens of different prices up to $199.

Customer: What’s the difference in the quality of the paint?

Clerk: Oh, there’s no difference. It’s all exactly the same stuff.

Customer: Well, in that case I’ll take your $12 paint.

Clerk: Well actually the $12 variety is only available on our website. If you want to buy it here at the store you’ll be charged an additional $20 Customer Convenience Fee

Customer: So if I go home and get it off the website, its only $12?

Clerk: That’s correct sir – plus a Credit Card Usage Fee of $6 and then there’s standard Shipping and Handling of $15.

Customer: What? So in other words buying online would cost me almost exactly the same as what I’d have to pay here in the store?

Clerk: I suppose so, but if you buy it here you get to use it immediately. Online purchases take ten business days to get to you – unless you pay the optional $25 Express My Paint Fee.

Customer: You’ve got to be kidding me!

Clerk: Well no sir, but it’s academic anyway as right now the $12 paint is completely sold out in both places.

Customer: That’s BS. I’m looking at shelves full of the stuff!

Clerk: Ah, but that doesn’t mean it’s available for sale. We sell only a certain number of introductory priced cans on any given day. Oops, look at that! It just became available again – at $17.50.

Customer: C’mon! You mean to say it went up while I’m standing here?!

Clerk: ‘Fraid so. Inventory control changes our prices all the time.

I strongly recommend you purchase your paint as soon as possible as it could go up again. How many gallons do you want?

Customer: Well, maybe three gallons. No, make that four, I don’t want to run out. I assume I can return anything I don’t open?

Clerk: Certainly sir. The $12 paint is non-refundable, but if you return it within 48 hours you will be entitled to a $5 credit towards the future purchase of another gallon of the same color at the same or higher price.

Customer: That’s crazy. In that case I’ll just give any unopened cans to my brother as he’s planning to repaint his home soon.

Clerk: Sorry sir, no-can-do! Our terms and CANditions – that’s a little in-house joke – prohibit paint transfer. It is strictly for the use of the original purchaser.

Customer: But wait a minute, I hadn’t spotted those “Paint Sale – $9.99* a Can” signs over there? That sounds like a much better deal.

Clerk: Ah yes, that’s from our low cost paint division. The asterisk denotes that the cans are actually half-gallons and the price is based on a minimum purchase of two. There is also an additional Environmental Fee of $5 per can, a non-refundable Can Deposit of $3.50, a Paint Facility Charge of $5 and if you want more than one color, the second has a $25 surcharge and the third is $50 extra.

Customer: This is utterly ridiculous. To hell with this! I’ll buy what I need somewhere else!

Clerk: Well sir, you may be able to buy paint for some rooms from another store, but you won’t be able to find paint for your connecting hall and stairway anywhere but here. And I should also point out that if you want Uni-Directional paint it is priced at $249 a gallon.

Customer: I thought your most expensive paint was $199!

Clerk: That’s only if you paint non-stop all the way around the room and back to the point at which you started. Stairways and hallways are considered one-way exceptions to the rule.

Customer: So, if I buy the $199 paint and use it in my hallway what are you going to do about it – send some goons in to paint over it?

Clerk: Wow, I believe you’re getting it now sir. But no, please, that would be plain silly. We’ll simply charge you a Direction Adjustment Fee plus the difference to $249 on your next purchase.

Customer: Next purchase? No way! I’m out ‘a here

Clerk: At Skyhigh Paints we never forget you have a choice, so thanks for shopping with us. Have a nice day!

Sound at all familiar?

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  • MVFlyer

    Very clever…but something needs to be added:

    Clerk: Since the weather outside is awful, I can’t allow you to leave the store, even though your car is right out front. I really don’t know when you can leave, but hopefully it will be soon, although it could be as much as six hours. Oh, and our bathroom is out of order.

  • John M

    Al Hess, of Hess Travel, in Bountiful Utah, actually created this story over 20 years ago. He hasn’t gotten a lot of credit for it and it has been modified a time or two since then. I know he won’t mind that you used it and he is still sad that it still works to illustrate how screwy the airline business is.

  • John M

    This was written by Al Hess, the owner of Hess Travel in Bountiful Utah. He wrote over 20 years ago and is still in the business. He still thinks that the airline business is a crazy one.

  • Chris

    I hear RyanPaint is cheaper but they charge extra for a can to hold the paint.

  • Lowell

    From all the news about Ryan…Paint (eh hmmm), they would charge you 2 dollars to use your own pail to carry the paint, 5 dollars to use their can (non-refundable of course), and an extra 10 dollars for a lid for the can. Carry charges would also apply for them to help you get the paint to your vehicle. And you would not be able to afford the paint sticks to stir the paint, although SouthWPaint gives them away with the purchase of their paint.

  • http://horizon.unc.edu James Morrison

    I looked for frequent painters’ points, but I guess the rules for those are in the really fine print.

  • http://highonadventure.com Lynn R

    Another few unmentioned provisos: This stated $12/gallon is for the base paint. If you want a color, that will be an additional charge of up to $199 and beyond, depending on the shade, tint and tone. Then, of course, there are the de-lidding, pouring, measuring, mixing and re-lidding charges.

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  • kenish

    If you have more than 3 ounces of paint the store will have to dump it out.

  • S P

    And don’t forget…

    1. The best colors are reserved for the frequent-painters
    2. Frequent painters get wet-paint, all others may get dry paint

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  • http://www.mobydeck.com Dave Muth

    I sell one-part, high performance, moisture-cure urethane coatings.  Every product we sell ranges between $75 and $140. per gallon.  Finish coats will stay shiny for 10 years on a ship at sea.  There is a shortage of customers willing to pay those prices.

    Fingernail polish costs over $2,000 on a per gallon basis, and there is NO shortage of customers.   Go Finger; ………..I mean;………. Go Figure!

    Dave Muth
    DMAC Coatings, Seattle   dmacdave@msn.com

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