Comments on: Hilton gives birth to a monster, but it’s got company

By: Liz Olszta

Liz Olszta — Fri, 13 Mar 2009 00:30:50 +0000

I love the name. It’s literal meaning is “citizen of the world” which is why the hotel was named that. Many words have many different meaning’s. Not only does it have a good meaning but it’s also easy and the ears and easy to say. I think it’s genius and kinda catchy too.

By: Kathleen Pierz

Kathleen Pierz — Wed, 11 Mar 2009 18:57:08 +0000

Looks like Hilton is following Citizen M. They have trendy marketing; ultra “cool” hotel rooms and its all high tech except for the great feather bed. Citizen/Denizen a bit to close and still a silly name – although I do like the folks at Hilton.

By: Pat Klug

Pat Klug — Wed, 11 Mar 2009 18:51:39 +0000

You want the people who brought you the PROBE to name hotels! I actually cringed when that was the car I ended up with on a trip. I’d also agree that there is a total lack of originality in the naming game. It’s like they threw some letters together and called it the new whatever they are marketing.
My personal pet peeve is the naming of cruise ships. We now have both the Disney Dream and NCL’s Dream, Disney’s Fantasy and Carnival’s Fanstasy,
Royal Caribbean’s Freedom of the Seas and Carnival’s Freedom, RCI’s LIberty of the Seas and Carnival’s Liberty. I mean, really, do they do it to confuse people on purpose?

By: Kevin Morgan

Kevin Morgan — Wed, 11 Mar 2009 18:45:22 +0000

Well, there are certainly *some* lodging names that make sense… sort of.

Residence Inn – Bo-ring. Besides, I don’t know anyone who actually “resides” there.

Courtyard by Marriott – OK, except that a lot don’t seem to have any actual courtyard.

Holiday Inn – except they don’t seem to be catering to holiday travelers any more.

I could go on, but the point is, the lodging industry has only a handful of choices. They can name the line after a founder or important person (Hilton, Marriott), they can go with an allegedly descriptive name that may not fit (Quality Inn, Courtyard), or they can go with something creative that (hopefully) inspires pleasant thoughts about the brand — after all, that’s what the brand name is about, right?

To me, “Indigo” conjures up Mood Indigo, Indigo Buntings, deep blues – which I think of as restful. Boutique hotels sometimes, though not always, strive for this kind of hip but trendy vibe where you can relax.

“Aloft” makes me think of peaceful balloon rides, feathers aloft – softness; fitting if the hotels had, say, exceptionally comfortable and relaxing beds.

“Bulgari” makes me think of the watches, yes, but more importantly, that kind of stylish, expensive accessory in general. Would be fitting, I think, for a hotel chain that was determined to be high-style and cutting edge in all its services. Whether they live up to that, I don’t know.

I do agree Super 8’s name has outlived its usefulness.

By: jeff solomon

jeff solomon — Wed, 11 Mar 2009 14:52:05 +0000

The last Hilton hotel I stayed at, we checked in to a suite where the bedding had not been changed. I know have a free night credit to a hotel in a city I probably will never re-visit. It will be a while before I become a “denizen” of Hilton hotels.

By: Peggy

Peggy — Wed, 11 Mar 2009 12:38:19 +0000

All I can think of is a term a friend dubbed a crazy man we encountered one day on a recycling run: Denizon of the Dump. … As for car execs naming hotels, you want the same people who came up with Nova (“no go”) to name a place we’re going to sleep?? Coucher Salir Hotel?