Maybe they’ll have to start calling the Netherlands’ capital “New Amsterdam.”
Amsterdam’s mayor, Job Cohen, and his aldermen have revealed the details of their plan to clean up Amsterdam’s famous Red Light District. They plan to close more than half the city’s brothels, sex shops, peep shows, and marijuana cafes, in order to drive organized crime from the city.
Amsterdam has a population of about 750,000 and comprises the northern part of the Randstad, the 6th largest metropolitan area in Europe, with a population of about 6.7 million.
The “sex business” in Amsterdam is a $100 million per year industry according to a recent article. Even so, Amsterdam’s government believes it’s time to clean up the city, and voted 43-2 for the plan which they hope will open the Red Light District in the city’s center to galleries, boutiques and upscale restaurants and bars. Apparently Amsterdam’s voters agree. A poll run by the city found that 67 percent of Amsterdam’s population supports the plan.
At the moment, Amsterdam has 482 sex windows and 76 marijuana cafes in the city’s center. In a recent trip to Amsterdam I couldn’t miss the windowed brothel next to Oude Kerk, the thriving business being done by the marijuana cafes just a few walking minutes from Dam Square, and the shops on Damrak, and the sex shops, minutes from the Anne Frank House.
The plan to cut the sex windows and marijuana cafes by more than half, comes on the heels of the national ban on smart shop sales of hallucinogenic or “magic” mushrooms, going into effect.
The ban was prompted by wide spread news reports in the last two years of a 17-year-old French girl who jumped to her death from a building during a school trip to Amsterdam, an Icelandic tourist who jumped from a balcony breaking both legs, and a Danish tourist who drove his car wildly through a camping ground, narrowly missing sleeping campers, all after eating the psychedelic mushrooms they purchased in Amsterdam.
Deputy Mayor Lodewijk Asscher said,
Money laundering, extortion and human trafficking are things you do not see on the surface but they are hurting people and the city. We want to fight this.
It will be a place with 200 windows (for prostitutes) and 30 coffee shops, which you can’t find anywhere else in the world – very exciting, but also with cultural attractions, and you won’t have to be embarrassed to say you came.
Prostitution will be allowed only in two areas in Amsterdam including the famous De Wallen (The Walls), a web of streets and alleys around the city’s medieval retaining dam walls, according to a report by the BBC.
Over at the Royal Taste, a hotel in the heart of the Red Light District which has eight prostitute windows, owner Jan Broers has formed Platform 1012, a group protesting the plan. The group is named after the Red Light District’s zip code. Broers says he’s afraid fewer tourists will come to Amsterdam once the sex trade is cut in half, which will harm all Amsterdam’s critical tourist business. He claims to have already collected thousands of signatures.
Time will tell whether Mayor Cohen, and Deputy Mayor Asscher, or businessman Broers are right about the effect of the plan.


