upsell

Cruising isn’t what it used to be. Just ask Steve Roberts, who recently sailed from Costa Maya, Mexico, to Nassau, Bahamas on the Carnival Glory. Although his floating vacation was billed as an “all inclusive” experience, Roberts found it was anything but that.

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JetBlue, Frontier, Northwest and United are among the airline leaders in the art of upsell. This practice allows the airlines to keep a low price available in sales channels to entice customers to buy, then they offer upgrades for larger seats, inflight entertainment and food.

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