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United Breaks Guitars

United Airlines has done it again. The same Dave Carroll, who responded to United Airlines’ total lack of response to breaking his guitar with a series of videos, just had his checked bag lost as he flew into Denver on United.

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And now an update on an interview I published last week with United Airlines regarding the viral video controversy, United Breaks Guitars.

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When something goes wrong on a United Airlines flight, Barbara Higgins hears about it. And as the company’s vice president of customer contact centers, she heard — or rather saw — trouble when she opened her mailbox a few weeks ago and watched the viral video United Breaks Guitars. But no one could have anticipated [...]

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