ticket transparency

DOT proposed rules: airfare + fee transparency = complexity

by Charlie Leocha on June 3, 2010

The airlines have created one of the business world’s most complex pricing structures. Maintaining fee obscurity was a virtue as far as airline profits go, but a vice when the goal is consumer transparency.

{ 4 comments }

If shoes were sold like airline tickets

by Janice Hough on April 28, 2009

Janice Hough looks at the process of buying a pair of shoes through the eyes of an airline marketing yield-management expert. After all, why advertise the price for a pair of shoes when pricing them separately makes them seem much more affordable?

{ 8 comments }