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Royal Caribbean Cruise Line

One of my longstanding dreams, which I was lucky enough to realize, was to sail a transatlantic crossing on the QE2. And I still remember how huge the ship seemed. Even with five days at sea, there wasn’t time to explore it all.

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Anita Dunham-Potter Are the Royal Champions about to be dethroned? Based on the fallout from last week’s column about Royal Caribbean’s secretive group of cybercheerleaders, you might be forgiven for thinking so. Anita Dunham-Potter has the details.

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Anita Dunham-PotterIn early 2007, Royal Caribbean developed a marketing strategy that used online bulletin boards to spread the cruise line’s gospel, so to speak. The company created a program, dubbed “Royal Champions,” that enlisted rabid Royal Caribbean fans who happened to be frequent posters on Internet cruise bulletin boards like Cruise Critic. Did its program cross the line?

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Recently, Royal Caribbean International sparked controversy by initiating a “steak fee” on some of their ships. Now they have decided to take the experiment fleet-wide.

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Now Royal Caribbean, infamous in 2008 for their “steak” fee, is at it again with a “late night service charge” now added to their room service menu.

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