The problem with hotel reviews, even leaving out those that might be slanted for whatever reason, and recommendations, is that people’s tastes differ. Here are six tips to try to sift through too much information.
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reviews
Ned discusses the new Federal “Guides Concerning the Use of Endorsements and Testimonials in Advertising” as they affect reviews published on the Internet. Ned points out the Guide’s problems, including ignoring reviews in traditional media while imposing large fines on reviews in Internet media which don’t fulfill its requirements.
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Steve Kaufer is the founder and chief executive of TripAdvisor — a site that made headlines recently when it warned that some of its hotel reviews might have been manipulated. I asked Kaufer about the site, the credibility of user-generated reviews, and the future of social media.
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How do I boost my TripAdvisor rating? That’s the most common question I get from hotel executives. They insist that their TripAdvisor reviews are the be-all and end-all. Now, two of TripAdvisor’s most vocal critics, Beat of Hawaii with an assist from Arthur Frommer, have delivered a devastating blow to the Expedia-owned site.
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