When looking into a crystal ball, it helps to have data from hundreds of thousands of users to see trends in the market. Orbitz may not have a crystal ball but does have in-house industry experts who sift through millions of bytes of data that have helped determine three travel trend predictions for 2011.
At this point the battle between American Airlines and Orbitz, Expedia and other distribution systems is beginning to resemble one of those messy Hollywood divorces. But for the traveling public, who’s right and who’s wrong is less relevant than the fact that for many individuals, travel is about to get even less enjoyable.
I‘ve been thinking about the end a lot lately. Maybe you have, too. Birds are falling out of the sky. Fish are dying. Let me rephrase my headline: I don’t know for a fact that the world isn’t ending. Some believe it is.
Here is the American Society of Travel Agents’ (ASTA) satement regarding the Sabre, Inc. actions in de-preferencing American Airlines (AA) listings on their systems and the removal of AA flights from Expedia and Orbitz.
After American Airlines (AA) made an unprovoked attack on Orbitz by removing their ticketing permissions from their system and after Expedia failed to reach a new contract with AA, Sabre, Inc., one of the largest GDSs that form the backbone of IT for thousands of travel agents and the owner of Travelocity, has “de-preferenced” American Airline flights.
The world’s largest online travel agency, Expedia, has removed American Airlines inventory from their website. This action comes after American to push both Expedia and Orbitz into using their proprietary booking system rather than one of the standard industry-wide computer solutions.
Boeing’s Skycouch coming to service on NZ Air, a new AA-BA “London shuttle” in the works, SWA to expand fleet type?
When airlines hold their prices virtually in secret and only deal one-on-one with ticket agents in ways that prevent consumers from comparing prices across airlines consumers lose.
If you’re confused about the online travel agencies’ service and price guarantees, take a number. So am I.
Barney Harford is the president and chief executive officer of Orbitz. One of the first things he did when he took over eight months ago was to institute a “total” price for hotel rooms, making it the first of the major online travel agencies to do so. He also launched a campaign to lift travel restrictions to Cuba imposed by the American government during the Cold War. I asked Harford why he decided to take on prices and politics so early in his tenure.