Jessie Lourey books seven tickets on Icelandair’s Website. Then it tries to bill her twice and cancels her tickets. If she wants to rebook, the new tickets will cost her $100 more — apiece. Meanwhile, there’s still a $6,897 charge on her credit card. What now?
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The roundtrip airfare from Brussels to New York on the European online travel site eDreams was €337 — until Alisa Schlossberg clicked on the “buy” button. Then it jumped to €592, creating an eNightmare.
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When it comes to travel, brand loyalty is quickly disappearing according to Forrester Research.
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