There are many predictions that airlines will be consolidating, and we know they are cutting services. Now, it appears that online travel agencies are going through some sort of consolidation — the biggest are owned by four big companies.
Traffic to the three major online travel agencies — Expedia, Orbitz and Travelocity — is trending upward, as bargain-hunters snap up discounted airline tickets, hotel rooms and rental cars. It helps that the agencies eliminated some of their booking fees a few months ago.
The first half of 2009 will see continued consolidation in the travel industry. The big and strong will be getting bigger and stronger and the small will face a tough time. Industry consolidation at the same time will be up against increased consumer search for better bargains.
Are the big three online travel agencies about to become the big two … or one? Maybe. There are signs that something is in the works.
The reasons for American Airlines flight displays disappearing from kayak.com are still a bit cloudy, but it appears that Kayak removed the flight listings because American demanded an all-AA-fares-or-nothing display. They got nothing.