middle seat

More than half of of Americans would rather go to the dentist than sit in the middle seat, according to a new survey by 3M Privacy Filters. Some 54 percent would prefer a visit to the doctor’s office than getting stuck in one of the uncomfortable seats. An even higher number (56 percent) would rather be stuck in traffic or go on a blind date.

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Many researchers now think that it is is pain avoidance, not potential gain, that is the primary reason behind decision making and that this especially affects spending decisions. Janice Hough asks the slightly-tongue-in-cheek question, “Will airlines soon start charging more to avoid the worst seats on airplanes?”

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