Posts tagged as:

loyalty program

Everyone horrified at the painful pictures of death and destruction in Haiti seems to want to do something. Technology has made it infinitely easier to part with your money – you can text to an ever-growing number of charities to automatically donate set amounts (it’s added to your cellphone bill). You can also go online, or call. Musicians, celebrities and companies are responding with efforts that are as reassuring about our often battered perceptions of community and humanity, as they are hopeful for help to be quickly extended.

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So United Airlines is offering the opportunity to earn bonus miles by buying an expensive ticket? US Airways has done one better: it’s offering bonus miles on mileage purchases.

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