It isn’t difficult to imagine Google controlling most online travel purchases in the not-too-distant future. And until recently, I didn’t have an issue with that; after all, if Google can offer cheaper tickets or better flight options by cutting out the middleman, who cares?
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Google Flight Search, at first only providing glimpses if itself if one searched for it has now come front and center. If anyone had any doubt that Google is skewing its “search” results to help itself, there cannot be any doubt now.
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At the PhoCusWright Travel Conference in Hollywood, Florida, the VP for travel at Google announced that the search engine giant has decided to exclude online travel agencies such as Expedia, Priceline, Travelocity and metasearch sites like Kayak from their flight search results. A search on Google will only return airline results.
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Ride in a Ford Tri-Motor, Google acquires Zagat to add to travel content, Air Canada baggage fees go up
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Logan expands behavior detection program, three online hotel finders go battle it out, in changed GDS relationship Travelport can sell Economy Plus seats
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It would be difficult, if not impossible, to think of a travel industry topic that has garnered more speculation or prognostication than Google’s proposed acquisition of ITA Software. From starched executives to conspiracy-minded bloggers, the prospect of the search giant stepping into the travel sandbox has had imagination, as well as anxiety, running rampant for about a year. There is a verdict.
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UAL seeks Japan expansion at Delta’s expense, UPS adds cockpit device to clear smoke, Google gets go ahead to acquire ITA with restrictions
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Edelweiss Air looking to expand beyond Switzerland, Pegasus teams with Google on hotel pages, new amusement park coming to Vegas on the Strip
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This post was written by Scott Cleland, who authors the “widely-read” PrecursorBlog.com and publishes GoogleMonitor.com. This story concerns the current antitrust investigation of Google’s proposed purchase of ITA Software that is considered the Google of the travel vertical on the Internet.
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You may have heard about Google’s plans to buy ITA Software, the company that powers many online travel sites. If you haven’t, catch the lively debate (above). How fun!
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