The frequent flier programs initiated by American Airlines back in 1981. These programs have succeeded as loyalty programs far more than any marketer expected. Passengers are clearly addicted to getting miles. But the airlines are just as addicted to selling miles to raise cash.
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Everybody loves earning frequent flyer miles. And bonus mile promotions are even better. Except when they are not. “Up to 50,000 bonus Mileage Plus miles per trip!” A great deal, right? Not exactly.
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The Presidential election is over, well, until the 2012 primary campaign starts probably this December. And the Grammys and Oscars have been awarded. Now it’s time for the Freddies.
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