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frequent flier programs

It’s the time of year when airlines send out their new frequent flier cards, and advise travelers if they have kept, upgraded or lost their status. Whichever category you fall into, here’s three quick tips to make the process smoother.

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It hasn’t been front page news, certainly compared to the wayward Northwest-Delta pilots, but Continental is dropping their partnership with Delta and Skyteam. They have joined with United and USAir in the Star Alliance. Now, the ramifications of that change are becoming a frequent flier reality.

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Reader responses to my posts about airline alliances suggest there’s till a lot of confusion about the perils of government approved collusion between airlines. The airlines, through misleading advertising, have made passengers believe that these alliances actually are good for them by spreading frequent flier miles, sharing airline lounges and selling alliance-only routing.

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The frequent flier programs initiated by American Airlines back in 1981. These programs have succeeded as loyalty programs far more than any marketer expected. Passengers are clearly addicted to getting miles. But the airlines are just as addicted to selling miles to raise cash.

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Everybody loves earning frequent flyer miles. And bonus mile promotions are even better. Except when they are not. “Up to 50,000 bonus Mileage Plus miles per trip!” A great deal, right? Not exactly.

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The Presidential election is over, well, until the 2012 primary campaign starts probably this December. And the Grammys and Oscars have been awarded. Now it’s time for the Freddies.

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