It isn’t difficult to imagine Google controlling most online travel purchases in the not-too-distant future. And until recently, I didn’t have an issue with that; after all, if Google can offer cheaper tickets or better flight options by cutting out the middleman, who cares?
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Flash sales, twitter sales, geo-located promotions, computer coupons, computer group discounts, facebook groups, private sales, online travel agents, global distribution systems, airline reservation systems, direct connect, passenger value scoring and travel agents are all ways and systems to purchase travel. Chaos is growing in our pricing. Nothing is certain. Is a deal a deal?
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You may have heard about Google’s plans to buy ITA Software, the company that powers many online travel sites. If you haven’t, catch the lively debate (above). How fun!
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According to AA, they want travel agents to allow the airline to better serve the traveling public. Hold onto your wallets and don’t fall for this AA scam. It may be a battle between inside-the-airline-world corporations at the moment, but it will have dire consequences for consumers if AA is permitted to evade competitive pricing in the name of personalization.
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Our TalkingTravelers forums are on fire with a discussion about airline competition — specifically, the government’s granting of antitrust immunity to Skyteam.
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