When you’re airfare shopping, attractive prices can vanish in a split second. Just ask Jim Doll, a systems engineer in Atlanta, who recently tried to buy a ticket to San Francisco on AirTran Airways’ Web site. He found a one-way fare for just $130, but by the time he’d toggled over to Orbitz.com to see if he could do better there and then clicked back, the price had changed.
Timing is everything when you pull a bait-and-switch. Most of them happen just before or after the purchase – an “oops-the-price-isn’t-available” or a “sorry-did-we-forget-to-mention-a-fee” stunt. But for Mary Hoefs’ Royal Caribbean cruise, she didn’t find out until she tried to board.
Andy Daniel thought he had found a terrific airfare from San Francisco to Miami for Christmas. Instead, he found a terrific disappointment. When Daniel tried to book a $400 ticket advertised on Expedia, the price suddenly more than doubled.