Steve Kaufer is the founder and chief executive of TripAdvisor — a site that made headlines recently when it warned that some of its hotel reviews might have been manipulated. I asked Kaufer about the site, the credibility of user-generated reviews, and the future of social media.
How do I boost my TripAdvisor rating? That’s the most common question I get from hotel executives. They insist that their TripAdvisor reviews are the be-all and end-all. Now, two of TripAdvisor’s most vocal critics, Beat of Hawaii with an assist from Arthur Frommer, have delivered a devastating blow to the Expedia-owned site.
This piece is excepted from Arthur Frommer’s newest guidebook, “Ask Arthur Frommer.” This book is not a guide to a specific city or region but to the evolving world of travel. Arthur has a unique perspective on the changes that have take place over the past 50 years. This book is packed with everything from airfares and lodging to vacations for nudist and vegans.