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Janice Hough looks at the process of buying a pair of shoes through the eyes of an airline marketing yield-management expert. After all, why advertise the price for a pair of shoes when pricing them separately makes them seem much more affordable?
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Recently, JetBlue announced $99 “Manny Fan Fares” in honor of Manny Ramirez’s return to the Los Angeles Dodgers. Since the airline has enjoyed so much free publicity from this offer, it’s hard to imagine that other airlines won’t soon follow in their footsteps.
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Okay, we all know that a lot of airline fare rules don’t make sense. But some of them don’t make sense more than others. Do you think the airlines ever read these rules before publishing them?
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As we move into an era where passengers on U.S. airlines have gotten used to paying for more and more things that used to be free, one question comes to mind: what’s next?
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Many of us love gallows humor, even if it’s tacky, and even if it’s awful — and yes, most of us in the travel business are guilty of passing around horrible jokes after travel disasters. But the best gallows humor is when there’s no actual deaths or serious injuries involved. Which means that US 1549 has just provided us, ironically, with one of the feel-good stories of the month. And of course, joke fodder.
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