It isn’t difficult to imagine Google controlling most online travel purchases in the not-too-distant future. And until recently, I didn’t have an issue with that; after all, if Google can offer cheaper tickets or better flight options by cutting out the middleman, who cares?
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When is the best time to buy holiday airline tickets? My answer, “Buy them as soon as you see a price you like; prices aren’t going to be coming down and they most likely will be going up.”
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The airlines, after enjoying two-weeks of collecting what should have been tax revenues, have dropped airfares as the FAA began taxing flights again. To passengers, who may not have been paying attention, it looks like airfares stayed level over the past month. However, for airlines it was a $400 million bonanza.
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Fuel surcharges, taxes and fees are getting out of hand. A Continental advertised fare showing only $236 roundtrip ended up costing with tax and fuel surcharges, $803. More than three times the published fare.
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With high gas prices and a reviving economy, 2011 is not shaping up to be a big year for airfare bargains. When you fly might make a bigger difference than ever in these days of soaring fuel surcharges.
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“Should we book soon, or can we wait for possibly cheaper deals that might come through?”
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Qatar still confident in 787, best time to shop for fares from WSJ, items left behind in hotels
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Why don’t the airlines try something very basic — tell us the prices, all of them for every service, and let us figure out what we want to pay for and where we want to fly. It is not rocket science from a consumer’s point of view.
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More than 115 of the nation’s largest travel companies and organizations today launched Open Allies for Airfare Transparency, an industry-wide effort to urge major airlines to share all of their fare and ancillary fee information through the distribution systems they currently use and not to circumvent those systems through new, untested, and potentially costly “direct connect” approaches.
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According to AA, they want travel agents to allow the airline to better serve the traveling public. Hold onto your wallets and don’t fall for this AA scam. It may be a battle between inside-the-airline-world corporations at the moment, but it will have dire consequences for consumers if AA is permitted to evade competitive pricing in the name of personalization.
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