a la carte

It used to be so simple: The price you were quoted for an airline ticket, rental car or cruise used to be the price you actually paid.

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Yes. Sure, Southwest’s decision to begin charging for early boarding is taking it on a slippery slope toward a la carte fees, but what a ride it is, according to passengers like Jennifer Rigdon.

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My friend Addison Schonland said it best: Anyone who thinks baggage fees are going away is living on another planet. And as if to underscore that point, IdeaWorks has released a survey that shows ancillary revenue is up 345 percent from 2006, to an eye-popping $10 billion last year.

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Has the airline industry won the luggage fee war? Consider the following facts.

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It looks like a-la-carte pricing is here to stay with the airlines. Reservation technology is beginning to catch up with the airlines’ love of fees — fees for baggage, fees for meals, fees for reservations, fees for pets, fees for pillows, fees for blankets, fees for snacks, fees for drinks and more.

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