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Old 04-10-2007, 07:59 AM   #1
stephen_s
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Default TripAdvisor quietly acquires Smarter Travel, SeatGuru.com

Expedia Inc.'s TripAdvisor acquired deal-publisher and travel search company Smarter Travel Media for an undisclosed sum, TravelWeekly.com has learned.

http://www.travelweekly.com/articles...rticleid=55789 (free registration required)
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Old 04-10-2007, 10:18 PM   #2
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stephen_s,
Chris Elliott broke this story a month ago: http://ellipses.elliott.org/archives...dvisor_acq.php

Seems Travel Weekly isn't, well, so weekly...

Anita
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Old 04-11-2007, 12:12 AM   #3
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Quote:
Originally Posted by Anita Dunham-Potter View Post
stephen_s,
Chris Elliott broke this story a month ago: http://ellipses.elliott.org/archives...dvisor_acq.php

Seems Travel Weekly isn't, well, so weekly...

Anita
Anita that was down right , I love it!!
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Old 04-11-2007, 07:34 AM   #4
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woops Sorry!
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Old 04-11-2007, 07:45 AM   #5
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Well Stephen, I do think you have to bend over to get two lashes with a wet noodle for not reading Chris' column, but you can't help it if Travel Weekly printed old news. I missed it in Chris' column myself and therefore could have made the same mistake. Anita just has the sharp eyes and brain.

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woops Sorry!
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Old 04-11-2007, 09:01 AM   #6
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it'll be interesting to see how they are integrated together.
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Old 04-11-2007, 03:13 PM   #7
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Hi Stephen S -
Oh don't worry about it -- I was messing with you. TW was behind the ball on this.

I really don't think you'll see a lot of changes with TripAdvisor or Smarter Travel -- they both have unique users that I am sure will be maximized between the two sites. I suspect that when you pull up information on a place in Trip Advisor they'll be exclusive deals from Smarter Travel that will come up along with it. Smarter Travel has a huge database of subscribers -- and that is a very valuable commodity -- more so than the Web site.

Later,
Anita
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