Hyatt launches new midpriced Hyatt Place brand

mtp51 · 08-07-2006, 08:21 AM

Hyatt launches new midpriced Hyatt Place brand
August 07, 2006

Global Hyatt Corp.’s entry into the midpriced market becomes official Thursday when the Chicago-based company opens the first of its Hyatt Place properties, located in Lombard.

The company is spending more than $200 million to transform its recently acquired AmeriSuites chain into a sleek-but-homey product aimed at the tech-savvy Generation X customer. More than 140 additional Hyatt Places are expected to open in 2006 and 2007.

Hyatt is among a number of hotel chains developing midrange products for a youthful market, among them Starwood Hotels & Resorts Worldwide, with Aloft, and Intercontinental, with Indigo.

Rates for redesigned suites, equipped with 40-inch high-definition plasma televisions and free wireless Internet access, are expected to average $110 to $115 a night, up from $75 to $85 a night for an AmeriSuites stay.

Article location: http://www.hotelmarketing.com/index.php/co...tt_place_brand/

Copyright © 2005 HOTELMARKETING.COM All Rights Reserved.

Eileen Sellers · 08-07-2006, 07:05 PM

I think it sounds great and I'm sure it will be a big success.

08-07-2006, 08:21 AM	#1
mtp51 beegus ahoya Über Poster Member since: Jul 2005 Location: North Carolina Posts: 3,007 Rep Power: 205	Hyatt launches new midpriced Hyatt Place brand August 07, 2006 Global Hyatt Corp.’s entry into the midpriced market becomes official Thursday when the Chicago-based company opens the first of its Hyatt Place properties, located in Lombard. The company is spending more than $200 million to transform its recently acquired AmeriSuites chain into a sleek-but-homey product aimed at the tech-savvy Generation X customer. More than 140 additional Hyatt Places are expected to open in 2006 and 2007. Hyatt is among a number of hotel chains developing midrange products for a youthful market, among them Starwood Hotels & Resorts Worldwide, with Aloft, and Intercontinental, with Indigo. Rates for redesigned suites, equipped with 40-inch high-definition plasma televisions and free wireless Internet access, are expected to average $110 to $115 a night, up from $75 to $85 a night for an AmeriSuites stay. Article location: http://www.hotelmarketing.com/index.php/co...tt_place_brand/ Copyright © 2005 HOTELMARKETING.COM All Rights Reserved. __________________ marge only the mediocre are always at their best

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08-07-2006, 07:05 PM	#2
Eileen Sellers Travel Professional Platinum Poster Member since: Jun 2005 Location: Chicago Posts: 1,499 Rep Power: 72	I think it sounds great and I'm sure it will be a big success.