|08-07-2006, 09:21 AM||#1|
Member since: Jul 2005
Location: North Carolina
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Hyatt launches new midpriced Hyatt Place brand
August 07, 2006
Global Hyatt Corp.ís entry into the midpriced market becomes official Thursday when the Chicago-based company opens the first of its Hyatt Place properties, located in Lombard.
The company is spending more than $200 million to transform its recently acquired AmeriSuites chain into a sleek-but-homey product aimed at the tech-savvy Generation X customer. More than 140 additional Hyatt Places are expected to open in 2006 and 2007.
Hyatt is among a number of hotel chains developing midrange products for a youthful market, among them Starwood Hotels & Resorts Worldwide, with Aloft, and Intercontinental, with Indigo.
Rates for redesigned suites, equipped with 40-inch high-definition plasma televisions and free wireless Internet access, are expected to average $110 to $115 a night, up from $75 to $85 a night for an AmeriSuites stay.
Article location: http://www.hotelmarketing.com/index.php/co...tt_place_brand/
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only the mediocre are always at their best
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