Hotwire’s half-star mistake

by Christopher Elliott on December 10, 2009

airport hiltonQuestion: I’ve used Hotwire.com many times, and have been happy with it. I’m also a former airline employee and seasoned traveler, so I am not ignorant of the travel industry. But I’m having some trouble with Hotwire’s star ratings, and could use a little help from you.

I am driving to Chicago for a convention in a couple of weeks. After confirming the area I wanted to stay in, I checked the star ratings to make a choice in hotels.

The only hotel I did not want to stay in was the Hilton at the airport. Hotwire shows the Hilton rated 3-1/2 stars, so I chose a 4-star option in the area.

Needless to say, the hotel I got was the Hilton O’Hare. Hotwire informed me that it had just changed the rating for that particular hotel to four stars last week and would not change my reservation per their rules. I tried to explain that they still have Hiltons listed as 3-1/2 stars, but to no avail. The hotel Web site lists the AAA hotel rating at three diamonds. The customer service rep said he does make exceptions but would not in this case. What should I do? — Debbie Burk, Eagan, Minn.

Answer: If you asked for a 4-star hotel, then Hotwire shouldn’t have given you a room at the Hilton. The representative you spoke with should have changed your hotel immediately instead of arguing with you about an “exception.”

It helps to understand how Hotwire works. The site offers airfares, car rentals and hotel rooms at deep discounts, but you don’t find out the name of the airline, car rental company or hotel until after you’ve booked. A ticket or room bought through Hotwire is referred to as “opaque” because you only find out a few details about it before you commit to buying.

In your case, you could specify the neighborhood and amenities, but not the actual hotel. Like other travel sites, Hotwire rates its hotels by star rating, which denote the types of amenities you can expect. The difference between a 3-1/2 and 4-star rating is slight. A 3-1/2-star property is described as a “classic, polished” hotel featuring a “well-known, on-site restaurant and “large, quality-rooms,” while a 4-star resort is described as a “distinctive establishment” with “gourmet dining” and guestrooms with “upscale furnishings, bedding and bath products.”

The full description of Hotwire’s star ratings can be found online.

For what it’s worth, Hotwire cited Hilton properties as an example of a 3-1/2-star hotel when I checked.

This is the type of complaint that is more easily resolved with e-mails than phone calls. A brief, cordial note to Hotwire with screenshots attached should get the job done. But your written request to review Hilton’s star rating was met with a form response, insisting that the company stands by its current rating and refusing your request to move to another property.

When a company digs in its heels, you have a number of other options, including a credit card dispute, a trip to small claims court or a note to yours truly. I contacted Hotwire on your behalf, and it agreed to let you change your hotel.

(Photo: aka Kath/Flickr Creative Commons)

Print Friendly

  • Dave

    I use Hotwire frequently. While I can hope for a certain property, I always keep the disclaimer on the ratings page–”Hotel brands are provided as examples only; Hotwire does not guarantee you will stay in one of the hotels listed above. Some brands feature hotels in multiple star rating categories”–in mind when booking, particularly the last sentence. My experience has been that Hilton’s flagship brand in the U.S. features properties that rightly range from 3 to 4 stars.

  • Steven

    This is another example of why I NEVER use these discounted, opaque sites. I have no control over the actual outcome. When I travel — which is a LOT — I want to know what I am getting/buying.

    I don’t know how much this person ‘saved’ on her hotel choice, but I doubt it was worth all of the time and hassle she spent as a result of using HOTWIRE. In this case, I’m glad she was able to get a requested 4-star property but in most ot the “real” world you get what you pay for!

  • Ben

    I’m a current airline employee, and travel quite a bit as well. I’ve had nothing but good experiences so far with opaque booking sites for hotel rooms. However, I always keep in mind when booking from these sites that I don’t know what hotel I’m going to stay at and the rates quoted are so low because I’m pre-paying for the room, it’s mine, whether I use it or not and the price is locked. Unlike other sites like those owned by the hotels themselves, they require a credit card and payment is made after you have completed your stay. This gives the traveller some leeway to cancel before thier stay, which is why those rooms are more expensive. Think of it like a first class or full fare coach (Y) ticket, you are unrestricted from making changes to what time or day you wish to travel. The cheaper the fare the more restrictions you have. In short, always read the fine print before clicking ‘submit’.

    As far as hotel ratings, star ratings are subjective from one site to another or from one printed publication to another. If two publications review the same hotel and are given the exact same service , one may have a maximum rating of 5 stars, while other has a maximum rating of 4 stars, both give the same hotel perfect reviews.

Previous post:

Next post: